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The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Jan 1, 2024

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales.

Lauren is the CEO of Moongose...


Aug 20, 2023

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO).

We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires.

Talia shared valuable insights on conducting customer interviews, including tips...


Aug 6, 2023

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack

 

Topics Covered:

-The problem with coupon codes

-Why cashbacks are better than coupon code

-Which brands should consider testing cashback related incentives

and much...


Jul 23, 2023



Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets).

Francisco also holds a Phd in maths and has a lot of experience as a trader.

Our conversation was very broad and focused mostly on personal development and developing traits of a leader.



Topics...


Jun 10, 2023

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem.

Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space.

Under his stewardship, bitsCrunch has successfully raised $6.35 million from...