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The EcomXFactor Podcast: Ecommerce, Funnels & CRO


Sep 11, 2022

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. 

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.


Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscape

For more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

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Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

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